New York
City, 19 January 2019: The Report Healthy Snacks Market is
anticipated to reach around USD 40,699 million by 2026. In 2017, the cereal and
granola bars segment dominated the global market, in terms of revenue. In 2017,
Europe accounted for the majority share in the global healthy snacks market.
The rapid increase in the obesity rate
of the global population majorly drives the growth
of healthy snacks market. Growing
concerns regarding healthy eating habits and increasing disposable income in
developing regions support the market growth. The consumers are increasingly
consuming snacks with a high content of fiber, calcium, protein, whole grains,
vitamins, and minerals. There has been an increasing demand of snack
products, which enable consumers to maintain weight, provide nutritional
requirements, and align with their health goals. Major factors for increased demand
include an additional source of protein and other nutrients. However, the high
costs of healthy snacks limit the growth of the market. New emerging markets,
emerging consumer demographics, and sale through online channels would provide
growth opportunities for healthy snacks market in the coming years.
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Increasing incidences of health
disorders related to obesity have resulted in increased awareness regarding
healthy eating habits. The growing digitization and access of information
has further increased consumer awareness. Health and fitness consciousness is
also increasing in countries such as China and India due to improving lifestyle
and changing food habits. Consumers are tracking their nutritional intake, and
consuming healthy snacks, thereby supporting market growth. Leading players in
the market are also taking initiatives to increase awareness among consumers
through health subscription and other marketing campaigns
The various types of
healthy snacks include dried fruit snacks, meat snacks, cereal and granola
bars, nuts and seeds snacks, and others. The cereal and granola bars segment is
expected to lead the market during the forecast period owing to increasing
demand of on-the-go nutritious snacks. Additional features such as better taste
and increased filling capacity further encourage its consumptions. These bars
provide instant energy, thereby increasing its demand among sportsmen.
Competitive Landscape and Key Vendors:
Asia-pacific is expected to grow at the
highest CAGR during the forecast period. A significant rise in the obese
population has been registered over the past few years in Australia, China and
Japan among others. The obese and geriatric population is increasing in this
region, increasing the demand of healthy snacks in the region. The
sedentary lifestyle coupled with hectic work schedules is encouraging consumers
to adopt healthy snacking options to meet their nutritional requirements.
Increasing awareness regarding the health benefits of healthy snacks and rising
disposable incomes in developing countries of this region augment the market
growth in the region. Leading global players are expanding their presence in
developing nations of China, Japan, India, Indonesia, and Malaysia to tap the
growth opportunities offered by these countries.
The well-known
companies profiled in the report include PepsiCo Foods, Nestlé S.A., General
Mills, The Kellogg Company, The Kraft Heinz Company, Herbalife Ltd.,
Nutrisystem Inc., Mondelez International, Inc., Hormel Foods Corporation, Tyson
Foods, Inc., Calbee Inc., and B&G Food Inc. among others. These companies
launch new products and collaborate with other market leaders to innovate and
launch new products to meet the increasing needs and requirements of consumers.
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